Evaluation Question 4

Magazine Poster

Album Digipak

Editing Tutorials

Prince
Whilst making out music video , jessica and seun told me that they had certain problems with editing, such as speed etc.After being unsuccessful when i tried to help out as well,  I thought it would be a good idea to look into ways to overcome these problems.

As we were not too experienced or familiar with using final cut pro I guess running into problem is no surprise. When we started of this project we were bursting with ideas of what we could include in our video for example effects. There was only one thing that was holding us back....we didn't exactly know how to do these effects on final cut. At this point we were feeling low and were starting to lower our standards and ideas. I guess there was just one thing we forgot, we had a weapon at our disposal, something that could turn anything impossible, possible.....the internet. All we needed to do really was to search up "how to do this" and " how to do that" and it will just put up in front of us within seconds. So we decided to search up different effects or problems we encountered and used websites such as youtube to help overcome these problems..

Speed

One of the biggest problems we had whilst making our video was the speed. The timing of our artists lip syncing and out audio file did not exactly match, this was a disaster at that time, as every professional video has the lip syncing and the audio working together. No matter what we tried or what we did it just was not working. To overcome it we searched it on you tube and came up with this..

Colour

Another problem we encountered whilst making our music video was that some of our clip either looked too dark or too bright. We needed to find a way to change this as it was making our music video look very unprofessional. As we did before, we decided to call on you tube to help us out.

 

Adding Effects

We wanted our music video to look different from everybody else in the class. To do this we had to obviously come up with something unique. So we decided to search on youtube for possible effects that could make our music video stand out.

Music Video - Melanie Fiona Shot Analysis

I thought it would be a good idea to repeat what we did for the Miguel adorn music video for our Melanie Fiona music video. I took out some time to write down the most used shots and camera angle in this music video. Seeing as the storyline of the music video was going to be the same as the original it would only be right that we knew what the shots in the original music video portraying (e.g feelings, hunger, hard work...). It also helps as we now know what shots are needed to make our video look good and as professional as possible. 

Target Audience

Music videos have many different aims, for example it may just be a way to promote an artist, it can be used to advertise products, it can be used to send out certain messages (e.g political). I also understand that they are also made to entertain and as a group we have to think and consider what were are trying to achieve and present. A way in which we could find out a bit more about the representation of music videos is through interviewing some of their target audiences. The group put a video together interviewing a few students on the genres they prefer and how they see these music videos.

From this interview we have understood that our target audience looks at every detailed of a music video

 

In an attempt to gain knowledge a 6 minute video has been made interviewing our target audience. This will help us as a group as it allows us to understand what will be included in our music video and keep us mindful of how they are represented. 

 

 

Music Video - Forms and Conventions (Andrew Goodwin)